Amazon is shutting down Freevee, its free ad-supported streaming television (FAST) service, as it heightens focus on selling ads on its Prime Video subscription service. Amazon, which has owned IMDb ...

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

Historically speaking, Amazon does not have a reputation for playing nice with local businesses – not as a competitor in the retail landscape, at least. But as a seller of ad inventory? That offers up ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel ...

Amazon wants to break down the barriers between watching TV and driving to the mall. The streaming giant on Tuesday unveiled a new suite of interactive ad formats it is making available for sponsors ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...

Amazon reported its second-quarter 2026 earnings Thursday, revealing it beat Wall Street’s estimates with more than $200 billion in revenue for the April-June quarter. Ad revenue for the quarter was ...

After snagging $1.8 billion in the 2024 upfront, Amazon is poised to bring even more ways for marketers to advertise on Prime Video in 2025. By Alex Weprin Senior Editor Earlier this year, Amazon‘s ...

Forbes contributors publish independent expert analyses and insights. Jason Alan Snyder is a technologist covering AI and innovation. Amazon’s advertising business continues to break records. In Q3 ...

Amazon has a 75% share of retail media ad spend, according to eMarketer. (Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images) Amazon's latest retail media announcement - ...

Amazon is almost doubling the price of its ad-free Prime Video subscription, increasing the fee in the United States by $2 a month, the tech giant announced March 13. According to Amazon, the cost of ...